Our Strategy

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Our Global Diversity strategy includes components that will help us create and sustain a diverse and inclusive work environment and build the type of strong connections that will help us succeed in our multicultural marketplace.

DIVERSE WORKFORCE
Chrysler is 100% dedicated to increasing and strengthening our diversity leadership in the workplace by acquiring, developing, engaging and understanding diverse top talent. We mentor top talent by sponsoring enterprise-wide programs and events that provide education, resources and networking opportunities for virtually every employee.

Our four key focus areas are:
- Acquire – Chrysler must be positioned to hire the best talent and be the employer of choice for each diverse culture
- Develop – Cultivate top talent with opportunities to ensure success and retention
- Engage – Promote a culture of meritocracy where employees are rewarded and recognized regardless of any status or level
- Understand – Employees must move beyond tolerating differences to appreciating differences and that everyone benefits from diverse opinions
Chrysler's Diversity Strategy will help us build great teams—teams based on mutual respect and openness because every person plays an important role in shaping our future.
SUPPLIER DEVELOPMENT
We are also dedicated to creating strong ties with small, minority and women-owned businesses to develop innovative, cost-effective solutions that fuel our mutual growth.

Established in 1983, Chrysler's Diversity Supplier Development department strives to maintain a qualified minority supply base that is reflective of our customer groups. By cultivating strategic procurement relationships with diverse companies, we are investing in their future and ours.
COMMUNITY
Chrysler Group's Community Action Days initiative organizes employees in service projects that help meet urgent social and economic needs in different communities where Chrysler Group employees live and work. It is our ongoing commitment to create events in which people of all ages and backgrounds come together to improve lives and bridge social barriers.
DEALERS

Chrysler Group is driven to develop a culturally diverse dealer network that represents the customers and communities we serve. That's why the Chrysler Minority Retail Dealer Development program was created in 1983. Since then, it has provided opportunities to people of African American, Hispanic, Asian, Native American and Native Alaskan descent with a demonstrated entrepreneurial spirit.

The program provides assistance to ethnic minority general manager candidates who have automotive retail experience, but lack sufficient capital to operate and own a dealership. We recruit and place qualified ethnic minority general managers into Chrysler Marketing Investment dealerships, so they can become sole dealership owners.
SALES AND MARKETING

Our diversity helps us compete in the global marketplace. It allows us to better serve our customers and community around us. We look to our employees for the innovations that will move our business forward. We also look to our Employee Resource Groups as powerful cross-cultural tools, helping us to better understand and market to diverse communities.

We believe our commitment to diversity is the reason Chrysler Group is seeing such success in targeting strategic markets. For example, this is the third consecutive year that we've been included on HispanicBusiness' list of Best Companies for Hispanics. The ranking looks at 32 variables that measure a company's commitment to Hispanic hiring, promotion, marketing, philanthropy and supplier diversity.

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Our Strategy

Diversity & Inclusion